Affiliate Summit West 2009

Affiliate Summit West, taking place here in lovely Las Vegas, is considered the premiere affiliate marketing conference in the industry. Today, my colleagues and I finished up our first full day of exhibiting our products in a strategic attempt to generate more business for our company.

Yesterday we met in the morning to set up our booth in the exhibit area and then proceeded to the networking event called the "Meet Market" where affiliates and vendors had stations set up to share information about their programs or products in a preliminary attempt to do business with the early attendees. We meandered from table to table, exchanged pleasantries and contact information and, on occasion, teased people. Thank goodness these folks were fun and friendly.

As mentioned, today was our first full day in the exhibit area. This required a lot of standing around, reciting variations of the same product descriptions as people asked, "So what do you do?" We had a significant amount of foot traffic visit our booth, and ultimately a ton of strong leads. There is no doubt that we will build a handful of productive partnerships as a result of these leads, especially with the shared goal of more revenue at the forefront.

Despite the tired legs and the sore throats, we are looking forward to doing this all again tomorrow. There's nothing like the prospect of more money to distract us businesspeople from pain.